A website redesign for a Surabaya laundry, with blue-and-white illustrations and a service journey built around customer needs.
View the ComparisonDraft redesign Awaiting client approval and tracking tests
Temporary preview; the main website still uses the previous version.
Free pickup, a price list, guarantees, and branch information were already available. The redesign focuses on information structure and how visitors choose a service.
Both captures use a 1440 × 900 viewport at the same display scale. Open either image to view the full page.
Customers need to read about services, find a branch, and start a booking from their phones. A two-by-two layout brings service choices and action buttons closer together, with readable text and touch-friendly controls.
Mobile accounted for 38.98% of page views in Statcounter’s Indonesia sample in August 2026. See Statcounter’s Indonesia data.This market figure is not Enso visitor data.
Draft Redesign · 375 × 812
Opening views at the same size. Open the image to inspect the full mobile screenshot.
A towel mascot, washing machine, and delivery scooter bring everyday laundry scenes to the page. These illustrations create a brand atmosphere; they do not document Enso’s facilities or operations.
“Jemput laundryku” (Pick up my laundry) is the primary button, while free pickup appears as an offer badge. The price list remains accessible at the top.
This separates the booking and pricing paths while keeping both available.
Pickup and delivery, express service, Dry Clean, and stain removal are organized into four service choices.
In the design, the selected service carries into the branch dialog, keeping the customer’s needs in view at the next step.
Express service still requires confirmation from the branch.
This redesign iteration condenses service choices into a two-by-two layout. Service details sit close to their action buttons.
This is a layout adjustment within the new draft, not a feature that was previously unavailable.
Mulyosari, Darmo Indah, and Tenggilis appear alongside the list of drop-off points. Location references in the FAQ are also made consistent.
Visitors are guided to choose a service location rather than assume every location handles the same needs.
Contact integration and tracking are still being tested before release.
The current draft includes the new visual direction, service choices, a branch dialog design, and mobile layout adjustments. FAQs provide further service information.
Next steps are client approval, checking that contact paths reach the correct branches, and completing tracking tests before release.
There are no post-release results yet. This draft cannot establish an impact on inquiries, orders, or revenue.
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