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Fashion & Lifestyle

Forex Jeans

Multi-platform strategy blending Google Shopping with Meta retargeting, driving consistent repeat purchases month after month.

Google AdsRetargetingE-commerce
Rp 2.8M
Monthly Revenue
Forex Jeans
Background

Business Context

Forex Jeans is a local premium denim brand with strong quality but underperforming digital visibility. They were already selling on marketplaces but margins were thin due to marketplace promotions. They wanted to build a more profitable direct channel.

The Challenge

What We Faced

Marketplace revenue Rp 1.2M/month with thin margins (15%). No direct channel. Low brand awareness outside marketplaces. Existing Google Ads underperforming (ROAS <1.5x).

Strategy

Our Approach

Multi-channel approach: Google Shopping for new customer acquisition, Meta retargeting for repeat purchase. Build a mini website as direct channel. Content strategy to build brand awareness on Instagram.

Execution

What We Did

01
Set up Google Shopping feed from product catalog
02
Optimized product titles & descriptions for search visibility
03
Launched Meta retargeting campaign for repeat purchase
04
Built landing page for promos & new collections
05
Content calendar Instagram: 3 posts/week
06
Email marketing for existing customers (re-engagement)
Results

The Numbers Speak

Rp 2.8M
Monthly Revenue (from Rp 1.2M)
35%
Profit Margin (from 15%)
2.8x
Google Shopping ROAS
42%
Repeat Purchase Rate

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