Forex Jeans
Multi-platform strategy blending Google Shopping with Meta retargeting, driving consistent repeat purchases month after month.
Business Context
Forex Jeans is a local premium denim brand with strong quality but underperforming digital visibility. They were already selling on marketplaces but margins were thin due to marketplace promotions. They wanted to build a more profitable direct channel.
What We Faced
Marketplace revenue Rp 1.2M/month with thin margins (15%). No direct channel. Low brand awareness outside marketplaces. Existing Google Ads underperforming (ROAS <1.5x).
Our Approach
Multi-channel approach: Google Shopping for new customer acquisition, Meta retargeting for repeat purchase. Build a mini website as direct channel. Content strategy to build brand awareness on Instagram.
What We Did
The Numbers Speak
Services Used
Performance Marketing
Meta Ads, Google Ads, Shopee Ads, and TikTok Ads, built for ROI. We handle campaign architecture and daily optimization, turning ad spend into measurable revenue.
Creative Production
Commercial video, photo production, and F&B content that makes people stop scrolling. We produce assets that drive clicks, not just views.
Digital Presence
Websites, landing pages, and UI/UX that convert. Every touchpoint optimized for action, from first impression to final click.
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