Retail Electronics

Nagoya Electronics

Rebuilt the entire digital funnel, from ad creative to checkout flow. Online revenue grew from Rp 45M to Rp 198M per month in 6 months.

Meta AdsGoogle ShoppingConversion CRO
+340%
Revenue Lift
Nagoya Electronics
Background

Business Context

Nagoya Electronics had quality products but their digital presence was stuck in 2019. They sold through marketplaces without strategy, ran ads without tracking, and had a company profile website that was more like a digital brochure.

The Challenge

What We Faced

Online revenue stagnant at Rp 45M/month. Low conversion rate (<1.2%). No reliable tracking. Ads running but nothing measurable. Small internal team with limited capacity for strategic digital management.

Strategy

Our Approach

We started with a comprehensive audit: pixel, funnel, creative performance, and competitor landscape. Key findings: creative didn't resonate with target audience, landing page load time >5 seconds, and no retargeting funnel. Strategy: rebuild from the ground up: pixel reset, total creative refresh, landing page speed optimization, and multi-step retargeting funnel.

Execution

What We Did

01
Reset Meta Pixel + Conversion API for accurate tracking
02
Produced 24 creative variants for testing: video, carousel, static
03
Redesigned landing page (load time: 5.2s → 1.8s)
04
Launched 3-layer retargeting funnel: cold → warm → hot audience
05
Daily optimization for the first 3 months, weekly optimization after
06
Scaled budget gradually based on ROAS threshold
Results

The Numbers Speak

+340%
Revenue Lift
Rp 198M
Monthly Revenue (from Rp 45M)
4.8x
ROAS
3.6%
Conversion Rate (from 1.2%)

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