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Local Services

Enso Laundry

Hyper-local Meta Ads targeting radius 5km. Daily bookings jumped from 12 to 67, an all-time brand record.

Meta AdsLocal TargetingBooking Funnel
5.2x
ROAS
Enso Laundry
Background

Business Context

Enso Laundry is a local laundry business in Surabaya. They had a strategic location but low awareness. Orders came from repeat customers and word-of-mouth. They wanted to scale but didn't know where to start digitally.

The Challenge

What We Faced

Daily bookings only 12-15 orders. Low local awareness, many potential customers didn't know Enso existed. Limited ad budget. No significant digital presence on Google Maps or social media.

Strategy

Our Approach

For a local business, hyper-local targeting is key. We focused on Meta Ads with geo-fencing 5km radius from Enso's location. Creative needed to be local and relatable, not a generic laundry ad. Simple funnel: awareness → social proof → direct booking via WhatsApp.

Execution

What We Did

01
Set up Meta Ads with geo-targeting 5km radius
02
Produced 12 creative variants: before/after, testimonials, promo
03
Built WhatsApp booking funnel (ad click → WA → booking)
04
A/B testing audience: demographics vs interest-based targeting
05
Retargeting for website visitors who hadn't booked yet
06
Weekly performance review, bid & budget optimization
Results

The Numbers Speak

5.2x
ROAS
67
Bookings/Day (from 12)
Rp 380
Cost per Booking
85%
Repeat Customer Rate

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